Easy access to music for 150M people in Africa
MONTHLY ACTIVE USERS, SEPT 2023
239 million people in Sub-Saharan Africa have access to the internet on their phones – this is expected to grow to 483 million in 2025. Mobile subscribers are already listening to music on their phones, but primarily through illegal downloads similar to the situation in Europe and the US around 15 years ago. For several reasons, Africa is now moving in the same direction as the West and music is increasingly accessed through legal music services targeting the African market.
There are (generally speaking) few record labels in Africa and illegally-distributed music is very popular – just as it was in the West in the past. Global music service providers are partly available in Africa, but they aren’t tailored to local consumers’ listening habits. Around 80% of all the music enjoyed on the continent is created by African artists.