Easy access to music for 150m  people in Africa

30th Juni 2020:


Songs - Africa

(+46.63% last year)

30th Juni 2020:


Active Users

(+172% last year)

30th Juni 2020:


Songs - Total

(+22% last year)

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239 million people in Sub-Saharan Africa have access to the internet on their phones – this is expected to grow to 483 million in 2025. Mobile subscribers are already listening to music on their phones, but primarily through illegal downloads similar to the situation in Europe and the US around 15 years ago. For several reasons, Africa is now moving in the same direction as the West and music is increasingly accessed through legal music services targeting the African market.

Our Market

There are (generally speaking) few record labels in Africa and illegally-distributed music is very popular – just as it was in the West in the past. Global music service providers are partly available in Africa, but they aren’t tailored to local consumers’ listening habits. Around 80% of all the music enjoyed on the continent is created by African artists.

Our Music Service

Mdundo is 100% tailor-made for audiences across Africa. Our music platform is accessed through our mobile website, mdundo.com, and through our android app. It is optimised for unstable internet connections and affordable smartphones, popular with African consumers.

Our Strategy:

Mdundo is focusing on 15 countries in Africa with a commercial focus in Kenya, Nigeria, Tanzania, Ghana and Uganda. Mdundo wants to be the premier, legal, pan-African music service and we expect significant growth over the next five years through geographical expansion and pan-African partnerships.


Mdundo will hold its ordinary general meeting on 12 May 2021




The Mdundo management has significant experience in artist / music management, music production, IP-rights, management, SEO/Content Marketing as well as sales and delivery of advertisement solutions in Africa.

Management Team

Martin Nielsen

CEO, Board Member

Co-founder of Mdundo in 2012, CEO since 2013. Martin has 323,259  shares in Mdundo.

Martin has a BSc. in Business Studies from Cass Business School, City University of London.

Martin’s career has been focused on technology in Africa. He started as Entrepreneur-in-Residence at 88mph, a tech fund focused on Africa and he is also advisor at the Norwegian VC Antler.

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Wanjiku Koinange

COO, Head of Music

Joined Mdundo in 2014 as A&R Manager and promoted to COO in 2016.

​Wanjiku has a Bachelor’s degree in Mass Communication & Electronic Media from Nazarene University and a Master’s in Radio Management and Production from University of Sunderland. ​

Wanjiku has more than 10 years of experience in media, radio and artist management and has a thorough understanding of the music industry in Africa.

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Rachel Karanu

Head of Brand Partnerships

Joined Mdundo in November 2020 as Head of Brand Partnerships.


Rachel has a Diploma in Business Administration as well as CIM and ISA certified diploma in integrated marketing.


Rachel has 15 years experience in Account Management and Business Development within advertisement agencies and media sales in both traditional, online and 360 agency solutions.

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Michael Okeje

Head of Growth & Marketing

Joined Mdundo in  2020 as Head of Growth and Marketing.


Michael has a Bachelor’s degree in Computer Science from Lagos State University.


Michael has more than 7 years of experience in digital marketing with a strong focus on growth marketing, SEO, audience engagement and digital analytics within digital agencies, fast growing online businesses and the media industry.

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Patrick Sambao

Head of Telco Partnerships

Joined Mdundo in 2020 as Head of Telco Partnerships.


Patrick has a Bachelor of Arts Degree in Communication from the Catholic University of Eastern Africa and a Diploma in Public Relations from the Technical University of Kenya.


Patrick has over 10 years experience in telecommunication, business development and digital product development having worked in the mobile VAS sector for 6 years & Fintech industry for 4 years.

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Francis Muchina

Head of A&R

Joined Mdundo in 2018 as Senior Artist Manager and promoted to Head of Artist and Repertoire in 2019.

Francis has a Bachelor’s degree in Law from Jomo Kenyatta University of Agriculture and Technology.


Francis had a strong focus on Copyright / IP Law and Music Licensing before joining Mdundo.

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Board Of Directors

Martin Nielsen

CEO, Board Member

Co-founder of Mdundo in 2012, CEO since 2013. Martin has 323,259  shares in Mdundo.

Martin has a BSc. in Business Studies from Cass Business School, City University of London.

Martin’s career has been focused on technology in Africa. He started as Entrepreneur-in-Residence at 88mph, a tech fund focused on Africa and he is also advisor at the Norwegian VC Antler.

  • LinkedIn

Jesper Drescher


Jesper has been chairman of the board of Mdundo.Com LTD since 2014 and Mdundo.Com A/S since 2020. Jesper has 1,284,769 shares in Mdundo through JVD Holding ApS.

Jesper has an executive MBA from INSEAD Business School and more than 10 years experience building and running management consulting companies. He is a guest lecturer in entrepreneurship at INSEAD Business School.

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Jakob Sode

Board Member

Jakob has been a member of the board of Mdundo.Com LTD since 2018 and Mdundo.Com A/S since 2020. Jakob has 198,279 shares in the company through Jakob Sode Holding ApS.

Jakob has a HD(F), Graduate Diploma in Business Administration from Copenhagen Business School and more than 25 years experience in the finance industry as Financial Advisor and CFO. He is also an active investor and a member of the Danish Business Angels. Jakob is a  Senior Account Manager at the Danish Growth Fund (Vækstfonden).

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Financial Year: 1st Juli to 30 June

Financial Calendar:

21.09.2021 - Annual Report 2020/21
26.10.2021 - General Shareholder Meeting
29.10.2021 - Report: 1. Quarter 2021/22
07.02.2021 - Report: 1. Half year 2021/22
03.05.2021 - Report: 3. Quarter 2021/22

Articles of Association

Articles of Association:



Selected Press

Contact: press@mdundo.com

09.06.2021 - Mu­sik­tje­ne­ste er på spo­ret af egne vækst­mål, men straf­fes af in­ve­sto­rer: “Det er et for­stå­el­ses­pro­blem, vi for­står ikke po­ten­ti­a­let” - Børsen
04.06.2021 - Mdundo, Vodacom Tanzania partner to launch music bundle - CNBC Africa
22.03.2021 - Is Africa's music streaming revolution on the horizon? - DeucheWelle
12.03.2021 - Kenyan gospel and Nigerian Hausa songs win streaming service Mdundo new users - Reuters`
28.02.2021 - African entertainment startups had their best ever year in 2020 - Quartz
11.02.2021 - African music service Mdundo has 7m monthly active users, up from 5m in June - MusicBusinessWorldwide
18.12.2020 - This startup wants to be the Spotify of Africa - CNN BUSINESS

18.11.2020 - Mdundo music platform reports 27% increase in active users - CNBC Africa
30.10.2020 - Mdundo stiger kraftigt på First North efter stærk brugervækst - JP / FINANS

30.10.2020 - Mu­sik­tje­ne­ste mel­der om “kraf­tig vækst” og kom­merci­elt gen­nem­brud i et af ver­dens fol­ke­ri­ge­ste lan­de - BØRSEN
05.01.2020 - Martin Nielsen: Africa is still a million-dollar download market - Pulse Nigeria
08.09.2020 - African Music Service Mdundo Raises $6.4m By Listing On Danish Stock Exchange - MusicBusinessWorldwide

08.09.2020 - Mdundo Goes Public In Denmark, Raises a Cool $6.3 Million - Digital Music News
03.09.2020 - Kenya-based music startup Mdundo to list on Danish exchange, raises $6.4m in pre-sale - Disrupt Africa
03.09.2020 - Danskstiftet "Spotify-pendant" er klar til First North - JP / FINANS
02.09.2020 - Investors Oversubscribe to Mdundo.com’s Denmark IPO by 111% - Kenyan Wall Street
02.09.2020 - 'Afrikas Spotify' går på børsen i Danmark - TV2 Business
21.08.2020 - Danish-owned Spotify competitor to be listed on Nasdaq First North - TOFTE&COMPANY
19.08.2020 - Mere end 40 business angels står bag afrikansk investering, der nu børsnoteres - BOOTSTRAPPING
19.08.2020 - PODCAST - Millionærklubben: Afrikansk musik på dansk vækstbørs - EUROINVESTOR
19.08.2020 - TV - Ung dansker vil være Afrikas svar på Spotify - TV2 GO' Morgen Danmark
18.08.2020 - Digital platforms give lifeline to Kenya’s creatives amid COVID-19 - UN CTAD
17.08.2020 - Ny dansk børsbaby på vej - vil opnå hvad Spotify og Tencent har formået - EUROINVESTOR
17.08.2020 - 43 dan­ske bu­si­ness an­gels vil no­te­re afri­kansk mu­sik­tje­ne­ste på dan­ske First North - BØRSEN
17.08.2020 - For­mand og sto­rak­tio­nær om ny mu­si­kak­tie: “Vi har ikke be­hov for at fyl­de op med an­ke­rin­ve­sto­rer, vi har en så at­trak­tiv case, at den nok skal få de rig­ti­ge in­ve­sto­rer” - BØRSEN
28.05.2020 - How East African Musicians Are Making Money Today - OKAYAFRICA
28.05.2020 - This Japanese VC has invested in 20 early-stage African tech startups so far this year - DISRUPT AFRICA
24.02.2020 - Africa dances to streaming revolution - AFRICAN BUSINESS
07.02.2020 - Mdundo and AudioLock crack down on music piracy in Africa - MUSIC ALLY
17.01.2020 - Global music streaming: ‘We are just on the tip of the iceberg of what this will become’ - MUSIC ALLY

25.12.2019 - Dansk idé har vokset sig stor i ”Silicon Savannah” - JYLLANDS-POSTEN

19.12.2019 - Opera Mini in music download deal with Mdundo - BUSINESS DAILY

01.10.2019 - CEO Martin Nielsen On What's Changed in the African Music Digisphere - ALLAFRICA

29.07.2019 - 5 best places to download Kenyan music - HAPA KENYA

04.06.2019 - Are Spotify, Apple Music and YouTube the new record labels? - MUSIC ALLY

23.01.2019 - African music: ‘We’re here to stay, and you’re going to know about it!’ - MUSIC ALLY

17.01.2019 - Mdundo to Speak on Music Services in Africa at NY: LON Connect 2019 - KENYAN MUSIC

02.01.2019 - Top 5 Music Streaming Apps for Ugandan, Kenyan and Nigeria music - DIGNITED

29.07.2019 - 5 best places to download Kenyan music - HAPA KENYA

12.12.2018 - Mdundo, a streaming service in Kenya is ready to cover the African continent - REGIONWEEK

08.12.2018 - Kenya: Mdundo, service de streaming 100% africain - RADIO FRANCE INTERNATIONALE

05.06.2018 - Africa’s music opportunity: ‘One thing you have to have is resilience’ - MUSIC ALLY

25.03.2018 - Danske Martin streamer musik til 12 millioner afrikanere - DANMARKS RADIO

04.03.2018 - Universal Buys Majority Stake in Kenyan Label AI Records - MUSICBUSINESSWORLDWIDE

10.01.2018 - We failed our way to the top - STANDARD

14.11.2017 - Warner Music Group Signs Licensing Deal With African Streaming Service Mdundo - BILLBOARD MAGAZINE

20.04.2017 - East African musicians breaks Guinness World Record For The Longest Song Ever - CAPITALFM

07.03.2017 - Danskere stormer frem med Afrikas Spotify konkurrent - BØRSEN

26.12.2016 - This Founder Says Africa Is A Better Place For Entrepreneurs Than Europe - FORBES MAGAZINE

07.01.2015 - 'Mdundo': East African tunes for the mobile generation - CNN

04.09.2015 - Mobile music platforms keeping African artists on song - BBC



Investor Relations

Mdundo.com A/S

Email: ir@mdundo.com

Telefon: +45 23 22 99 00

Adresse: Jagtvænget 2, 2920 Charlottenlund

Certified Adviser

Kapital Partners ApS

Email: info@kapitalpartner.com

Telefon: +45 72 30 40 80 

Adresse: Jernbanegade 4, 1608 København


Mdundo.com A/S

Email: press@mdundo.com

Telefon: +45 23 22 99 00

Adresse: Jagtvænget 2, 2920 Charlottenlund